 It takes only a quick scan of the long
list of magazines and blogs devoted to
video games to understand the power that
the gaming industry wields.
According to consulting firm
Pricewaterhouse, the size of the U.S.
gaming market is set to exceed the music
market this year; and the global gaming
market is on track to be worth $48.9
billion by the year 2011. With
statistics like this – along with a 2007
report by MSN Money stating that half
of all Americans between the age of 12
and 55 now play video games – the
opportunities to leverage gaming content
through promotions are immense.
 Digital media is a natural extension to
the gaming industry and gives gaming
companies a powerful way to both expand
their product offerings and become major
players in the promotions market.
By
turning licensed game content into music
downloads and mobile content and making
it available for promotional campaigns,
gaming companies are able to:
-
Drive game sales and reward loyal
customers through self promos
-
Secure free mass advertising for an
upcoming game through third-party
promotions
-
Generate incremental revenue through
the sale of promotional licensed
content
For brands and retailers, incorporating
licensed game content into promotions
means the ability to:
-
Connect with key demographics by
tapping into the gaming craze
-
Increase product sales by offering a
gift with purchase that motivates
consumers to act
-
Build brand awareness through
identification with video games
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More
Eidos/PC to offer Exclusive Tomb Raider:
Underworld™ Content for Promotional Use
 Working in
conjunction with Promotional Currency, Eidos
is offering exclusive digital content from
its upcoming Tomb Raider: Underworld™ game
to brands interested in using the content in
promotional campaigns.
The much
anticipated action and adventure game, which
will work on Xbox 360, PLAYSTATION®3, Games
for Windows, Wii™, PlayStation®2 and
Nintendo DS, is slated for release November
2008. A mobile game version for cell phones
will also be launched at that time.
A wide array
of exclusive digital content from Tomb
Raider: Underworld™ will be available for
promotional use including music downloads,
ringtones, and wallpaper images. A
promotional mobile game that offers a
sampling of the full mobile game being
launched will also be offered. For more
information, call 888-701-3873.
In FOCUS:
Theme-Based Promotions
Part of the power of digital
entertainment incentives is that they
can be custom-tailored around a specific
theme or idea, providing a fun,
innovative way to connect with consumers
and motivate them to act.
The content in our digital music and
mobile content libraries can be
segmented however you choose, and can
be delivered through branded landing pages
that reflect both the message and
content you want to deliver.
Whether offering hundreds of school
fight songs and logos with a
back-to-school promotion, delivering ringtones, games and images that ensure
plenty of
summer fun, or sending holiday
cheer with a
seasonal music download
promotion, we’ve got the solution you
need.
PROMOTION
SPOTLIGHT:
Encore uses digital incentives to
connect educational software with youth
 For the second year in a row, Encore, a
leading publisher of education and game
software for the PC market, is using
ringtones, mobile games and wallpaper
images to get students studying with its
Advantage Education software.
The latest mobile content promotion,
which kicked off May 1st, is being
incorporated into 140,000 Advantage 2009
software packages, which can be found at
both online and brick-and-mortar
retailers nationwide.
Richard Lowenthal, V.P. of Business
Development for Encore, says his company
finds digital entertainment a perfect
fit for their education software
products both because it appeals to the
students they are trying to reach, and
because it is delivered through the
Internet, which gets students in front
of their computer – ready to learn with
the Advantage Education software.
“By including digital entertainment, we
also give parents a built-in reward to
offer their children,” adds Lowenthal.
“It’s like getting my two year old to
eat her broccoli by incenting her with a
piece of cake. We are giving them a byte
of education, a byte of entertainment.” |
